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Kia America Joins Forces with TNC

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A waterfall tumbles over large boulders in the middle of a forest.

Together we’re championing healthy freshwater ecosystems.

Adirondack Waterfalls A waterfall in the Adirondacks of New York. © Charles Gleberman Photography

Water sustains all life, making Earth a living planet. Fresh water connects land to sea, community to community, and species to species. Fresh water shapes landscapes, weather patterns, cultures and the course of life itself.

Fresh water flows through everything we do at TNC. We aim to conserve 1 million kilometers of rivers and 30 million hectares of lakes and wetlands by 2030.

We're celebrating World Rivers Day!

With support from Kia America, we're protecting freshwater and honoring our rivers.

© Carlton Ward, Jr.
Green trees line aerial view of Cumberland River
© Cameron Davidson

Restoring lake sturgeon to Cumberland River

Once nearly extinct in Tennessee, the ancient Lake Sturgeon is making a comeback thanks to decades of effort. TNC and the U.S. Army Corps of Engineers are exploring how dam operations can support spawning by adjusting seasonal water flows—balancing hydropower, flood control, and recreation with conservation and protection of endangered species.

Pink sky at Fred & Loucille Dahmer Caddo Lake Preserve.
© Paul Keith

Bringing paddlefish back to Big Cypress Bayou

In northeast Texas, TNC and partners are restoring 2,000 acres of wetlands and bringing back the ancient American paddlefish to Big Cypress Bayou. By mimicking natural flows from Lake O’ the Pines, the project revives vital habitats. Thousands of paddlefish have been reintroduced, and ongoing monitoring helps ensure they can thrive.

Light filters through Spanish moss in the swamp.
© Marina Neyman/TNC Photo Contest 2023

Healthy river flow in the Atchafalaya River Basin

In Louisiana’s Atchafalaya River Basin, TNC and local partners are improving water flows to boost forest health, water quality, and wildlife habitat—including the vital crawfish fishery. By managing nitrogen levels, the effort also helps reduce Gulf dead zones. It’s a science-based approach to keeping one of America’s richest ecosystems thriving.

a small mussel rests in someone's hand.
© Katie Hawk/TNC

Restoring freshwater mussels to Wabash River

In Indiana’s Wabash River, TNC is restoring freshwater mussels—natural water filters vital to river health. Once abundant, mussels declined due to pollution and habitat loss. Now, scientists are raising and reintroducing them, tracking progress with tiny tags. The project also engages communities and supports broader ecosystem restoration.

The Urgency to Protect Fresh Water

  • Icon of a great blue heron in a marsh.

    1/3

    The world has lost nearly one-third of its freshwater ecosystems since 1970.

  • Icon of a fish blowing bubbles in water.

    83%

    Monitored freshwater populations have declined by an average of 83% since 1970.

  • Icon of a river flowing through trees.

    1M

    TNC's goal is to conserve 1 million kilometers of the world's rivers by 2030.

  • Icon of cattails in a marsh.

    30M

    TNC also aims to conserve 30 million hectares of lakes and wetlands by 2030.

A boy jumps into the water with a large waterfall in the background.
Jumping in the water A boy jumping into the water in Ithaca, NY. Grand Prize Winner - 2019 Staff Photo Contest. © Toby Hayman/TNC

#AcceleratetheGood for Fresh Water

As part of its campaign, Kia America is committing $3M to TNC to support our freshwater conservation efforts nationwide. The campaign will also raise awareness of and educate audiences on why freshwater ecosystems are important for all life on Earth.

A lake trout swims in clear water.
Lake Trout A lake trout swims in clear water. © Paul Vecsei
A glass of water positioned on a mossy ledge with a waterfall and mossy boulders in the background.
Drinking water A glass of water positioned in front of a waterfall in West Virginia. © Mark Godfrey & Kent Mason

Saving Fresh Water Starts at Home

Each of us can make changes to benefit our local freshwater supply. Here are four ways you can help:

  1. Update your garden habits: More than 50% of a family’s water use is for landscaping. Consider low-water use options, including less turf grass.
  2. Lower your flow: Low-flow plumbing fixtures can reduce water use by 30% in a household.
  3. Learn about your ecosystem: Know where your water comes from—it might be your favorite trout fishing stream or place to hike or the groundwater beneath your feet!
  4. Stand with freshwater champions: Support organizations like TNC that are working to protect water sources for all life on Earth.