Cause Marketing & Brand Partnerships with TNC
How The Nature Conservancy can help you engage and inspire customers
Our planet is facing a climate and biodiversity crisis, and the narrow window to act is closing fast. If we want to live in a world where we can all thrive, the moment for small thinking is over. The Nature Conservancy (TNC) knows this calls for some of our biggest, most ambitious plans ever, but we cannot do it alone.
Protecting our Earth starts with each of us. Through partnership with brands, we know we can reach more people and tell them nature's story—our story.
Sample Results
After a cause marketing campaign with TNC, partners have reported business results such as:
40% sales lift
by national retail stores engaged in cause marketing promotion vs. those that didn't
10% customer donation participation
for an online retailer (2% is average)
17-30% year-over-year coupon redemption increase
for a consumer-package goods company
Get Your Brand Involved
Sponsor TNC's 2024 Photo Contest
Help the world see nature - through the world's largest photo contest. By sponsoring TNC's 2024 Photo Contest, you can align your brand with one of the most effective and wide-reaching environmental organizations in the world. Scroll all the way down and fill out our partnership form, today!
Through our work in 70+ countries, TNC projects address 14 of 17 UN Sustainable Development Goals.
Quote: Emily Thomas
Today, as more shoppers look to support brands who are working to protect the planet, we’re excited to meaningfully invest and live up to that expectation.
Sharing how and why it's important to plant more trees, help more baby corals survive, and protect more of our planet, can make all the difference. With your help we know can shape a better future, together.
Ways to Partner with TNC
Some of the most common ways brands partner with TNC are through:
Licensing
Set contribution amount to use TNC marks on product packaging at point of sale
Sponsorship
Support for TNC mission or conservation program without messaging at retail or in proximity to product or package
Customer Donation Program
At checkout, ask customers to tack on a small contribution to help conservation
Quote: Adam Lazar
The Nature Conservancy is the ideal partner for us to collaborate with to address widespread environmental challenges across the U.S. — from protecting our forests to conserving our groundwater reservoirs.
Our Supporters + Reach
12M+
Global Social Media Followers
900K+
Unique Monthly Visitors to Nature.org
70+
Countries & All 50 States
TNC supporters are environmentally-minded individuals who donate time and money to environmental causes. They also care about buying local and shopping for environmentally-friendly and safe products.
By partnering with TNC, you can help protect and restore nature while inspiring and engaging your audiences to take action.
Today, people focus more on the “we” than the "me"
63%
of global consumers are more attracted to brands that focus on making the world a better place*
90%
of U.S. Gen Z believes companies must act to help social & environmental issues**
86%
of global consumers expect brands to take one or more actions beyond their product/business*
Check out our partnership resources or get directly in touch, below!
Ready to Take the Next Step?
If you would like to discuss how your brand can partner with TNC, please complete the form below. We’ll review your proposal and will be in touch!
Partnerships in Action
Minecraft and TNC partner for conservation
Minecraft has teamed up with The Nature Conservancy to raise funds and bring conservation to the next generation through play.
Backcountry Partners with TNC
Through a customer donation program, Backcountry supports and advocates for our work to protect the amazing places where we live, work and play.
T-Mobile Partners with TNC
Using the T-Mobile Tuesday app, customers learned why forests are one of the most important ecosystems and chose which forest project to support.