TNC x Tiffany & Co. Team Up to Protect Our Ocean

As part of the initiative, Tiffany & Co. created the T Smile by Tiffany cord bracelets, designed with cords made entirely from ocean-bound plastic bottles. Available in three cord colors, the collection includes bracelets with or without diamonds in either 18k rose gold or yellow gold. For each bracelet sold through October 14, 2026, either USD $100 or $200, depending on the piece selected, will be given to The Nature Conservancy. 

Preserving Our Ocean, Together

Through its Love For Our Oceans initiative, Tiffany & Co. is helping drive meaningful progress in ocean conservation across the globe. In Australia, their support is restoring shellfish reefs—critical ecosystems that filter water, buffer coastlines, and support marine biodiversity. With up to 99% of these reefs lost, TNC is working to rebuild them using recycled shell, limestone, and other natural materials to create new oyster and mussel beds.

On the U.S. East Coast, Tiffany & Co. is supporting the Shinnecock Kelp Farmers in their efforts to restore Shinnecock Bay. By growing sugar kelp, the community is improving water quality and developing sustainable, locally led solutions. In Palau, the collaboration is empowering local fishers and women leaders to restore reefs and mangroves, strengthening food security and coastal resilience. These efforts align with TNC’s broader mission to protect 30% of coral reefs globally by 2030—ensuring that these vital habitats continue to support marine life, coastal protection, fisheries, and local communities.

A History Of Support

Tiffany & Co. has a long-standing history of environmental stewardship and has been working with TNC since 2007. To date, Tiffany & Co. has awarded to TNC more than $2M in The Tiffany & Co. Foundation grants and mobilizing an additional $6.5M from the auction of the first-ever Patek Philippe Nautilus watch featuring a Tiffany Blue® dial. Most recently, TNC and Tiffany & Co. are working on salmon habitat protection and coral conservation across multiple geographies.

Between October 15, 2024 and October 14, 2026, Tiffany & Co. will contribute USD $100 for every T Smile by Tiffany all metal cord bracelet sold and $200 for every T Smile by Tiffany diamond cord bracelet sold in participating jurisdictions, depending on the piece, to TNC for a minimum global contribution of USD $1,000,000. TNC’s mission is to conserve the lands and waters on which all life depends. More information about TNC is available by mail at 4245 N. Fairfax Drive, Suite 100, Arlington, VA 22203, USA; by phone at 800 628 6860. Charity registration number 66007778 in the District of Columbia, USA. VOID WHERE PROHIBITED.