Newsroom

Wisconsin Chapter of The Nature Conservancy Welcomes New Board of Trustee Members and Appoints New Chair

A group of people sitting around long tables arranged in U shape listening to a person talking at the left of the image.
Board of Trustees Meeting The TNC in Wisconsin Board of Trustees meeting in summer 2024 where the new members were welcomed. © Emily Mills/TNC

Media Contacts

The Wisconsin chapter of The Nature Conservancy, a global environmental non-profit working to protect land and water for people and nature, is excited to welcome two new members to its Board of Trustees, Natalie Erdman and Larry Alsum. Current trustee Jim Schleif has also stepped up to become the new Board Chair, after Martha Luber Pelrine’s term ended this summer. 

Larry Alsum was raised on a family-owned dairy farm in Wisconsin. After completing college, he set off on his own and became a CPA. A series of life-changing events brought Larry back to agriculture and a partnership in a small produce business that repackaged potatoes and onions. By 1989 he was joint-owner of a farm, and by 1992 he had started the 750-acre Alsum Farms. Now, responsible for 3,000 acres, Larry is a devotee of sustainable farming. He has had leadership roles in the Wisconsin Potato Growers Association, the National Potato Council, and Potatoes USA, as well as with numerous local organizations, from volunteer fireman to school board. Larry’s daughters, Wendy Alsum-Dykstra and Heidi Alsum-Randall, serve as co-COOs of the company and are poised to take over when Larry retires.

“As a lifelong farmer, I have a passion and love of the land, water and air that we all need to grow food and live life to the fullest,” Alsum said. “Working together to conserve our natural resources is best done working together as farmers, scientists, and concerned citizens. We are all stakeholders to protect and conserve our natural resources for now and for all future generations.”

Quote: Larry Alsum

Working together to conserve our natural resources is best done working together as farmers, scientists, and concerned citizens. We are all stakeholders to protect and conserve our natural resources for now and for all future generations.

Board Trustee for TNC in Wisconsin

Natalie Erdman has 35 years of experience in urban planning and is a passionate advocate for community development and affordable housing.

Throughout her career, Natalie has made significant contributions to the city of Madison. Natalie was Executive Director of the Madison Community Development Authority and went on to serve as the Director of Planning and Community and Economic Development for the city from 2016 to 2021. Two of Natalie’s most notable endeavors are her championing of Bayview, an affordable housing community located in the historic Triangle Neighborhood, as well as the strategic expansion of Madison’s affordable housing program. Natalie chairs an ongoing fundraising campaign for the Bayview community center, which is part of the larger Bayview redevelopment. Recently she also acted as interim Metro Transit General Manager for Madison and has held positions at notable organizations such as Heartland Properties, Travelers Reality Investment Co., Citicorp Real Estate, and Forward Community Investments.

“I've always been inspired by the beauty and wonder of nature,” Erdman noted. “My husband Dan and I have been members of and donors to The Nature Conservancy for many years. I joined the Board of Trustees so that I can further support the work being done to protect land, water, and wildlife. I also like the people, both staff and trustees. They’re smart, interesting, and fun.  It's a bonus to do good work with good people!” 

Quote: Natalie Erdman

I've always been inspired by the beauty and wonder of nature. I joined the Board of Trustees so that I can further support the work being done to protect land, water, and wildlife. I also like the people, both staff and trustees. It's a bonus to do good work with good people.

Board Trustee for TNC in Wisconsin

Jim Schleif has served on the board since 2020 and was a donor to the organization for decades prior to that. A real estate broker with Shorewest in Milwaukee, Jim has also been active in LGBTQ and HIV/AIDS advocacy for many years, serves on the Greater Milwaukee Foundation board, and is involved in his community in many other ways in addition to his love of nature and conservation causes.

“One word that springs to mind to describe our chapter, our donors, trustees, and staff is: Champions,” Schleif said. “I have never worked with a more intelligent, caring, fun, interesting, diverse, resilient, tenacious, and innovative group. And that is just what nature needs: Champions.”

Schleif plans to use his time as Board Chair to amplify TNC’s work within and focus on innovation, visiting and protecting Wisconsin’s special places, collaboration across international borders—as with Wisconsin’s partnership with the TNC in Colombia—public policy, and continuing efforts to build more equitable approaches to our conservation work.

“Although we are all different in many ways, I cherish and celebrate having all voices at our table,” Schleif went on to say. “I believe diversity is not defined by a statute or a policy manual. There are so many ways we are diverse as constituents. Our lives and work will be much more enriched if we come together and share our perspectives while giving each other space to listen and learn from one another. With grit and determination, let's continue to be bold, innovative champions. I look forward to continuing to give nature my all.”

Quote: Jim Schleif

Our lives and work will be much more enriched if we come together and share our perspectives while giving each other space to listen and learn from one another. With grit and determination, let's continue to be bold, innovative champions. I look forward to continuing to give nature my all.

Board Chair for TNC in Wisconsin

The Nature Conservancy is a global conservation organization dedicated to conserving the lands and waters on which all life depends. Guided by science, we create innovative, on-the-ground solutions to our world’s toughest challenges so that nature and people can thrive together. We are tackling climate change, conserving lands, waters and oceans at an unprecedented scale, providing food and water sustainably and helping make cities more sustainable. The Nature Conservancy is working to make a lasting difference around the world in 81 countries and territories (40 by direct conservation impact and 41 through partners) through a collaborative approach that engages local communities, governments, the private sector, and other partners. To learn more, visit nature.org or follow @nature_press on X.